About Élevé & The Charlotte Real
Learning Elevates Lifestyle and Legacy
Our Story
Élevé was born from a shared conviction: real estate should be about people, not just properties.
When Chérie went through her own home buying journey, she witnessed firsthand how clients were often treated as transactions rather than individuals navigating one of life's most significant decisions. She knew there had to be a better way—one grounded in compassion, education, and genuine care.
Sir Ashley's path to real estate began in an unlikely place: working on the lawsuit against Countrywide and Bank of America during the 2008 financial crisis. As a lawyer handling closings and foreclosure advocacy, and later as a real estate investor, he developed a deep understanding of the complexities of real estate from every angle—legal, financial, and practical.
When we joined forces three years ago, they discovered their experiences were perfectly complementary. Chérie's background in mortgages and passion for first-time homebuyers combined with Sir Ashley's expertise in investment properties, new construction, and relocation created something powerful: a team that could guide clients through virtually any real estate situation with confidence and care.
Together, they founded Élevé and The Charlotte Real—not just as a business, but as a mission to elevate the real estate experience in the Greater Charlotte area. Having called Charlotte home for many years, they've witnessed the city's incredible transformation firsthand and understand what makes each neighborhood unique. They've seen South End evolve from warehouses to high-rises, watched Lake Norman communities flourish, and helped countless families discover their perfect home in Fort Mill, Matthews, and beyond.
Today, Élevé is more than a real estate team—we're local advisors, neighborhood experts, and advocates for anyone looking to buy, sell, or invest in the Greater Charlotte area. We combine cutting-edge technology with old-fashioned relationship building, guided by faith and purpose, to deliver results that exceed expectations.
Our Mission
At Élevé, we cultivate authentic relationships and serve with unwavering integrity, transparency, and discernment. We guard our clients with expertise and care, empowering them to make informed decisions and ensuring every experience is distinct, distinguished, seamless, and sophisticated.
Our Culture & Values
Élevé embodies a culture of refinement, authenticity, and intentional excellence. We challenge and support one another as a family, cultivating growth, integrity, and mastery in every pursuit. We are devoted to continuous learning, personal transformation, and the creation of opportunities that empower our clients and the communities we serve.
We elevate experiences, inspire meaningful change, and leave a legacy of impact and service.
Authentic Relationships
We cultivate genuine connections and serve with unwavering integrity, transparency, and discernment.
Client Protection
We guard our clients with expertise and care, ensuring every experience is seamless and sophisticated.
Continuous Learning
We are devoted to personal transformation and mastery, challenging ourselves to elevate every pursuit.
Legacy of Impact
We create opportunities that empower our clients and communities, leaving a lasting legacy of service.
Meet the Team
Chérie Harrison
First-Time Homebuyer Specialist | Mortgage Expert
With eight years in real estate and a comprehensive background in mortgages, I bring a unique perspective to helping clients navigate their home buying journey. My specialty is working with first-time homebuyers, guiding them through what can often feel like an overwhelming process with patience, education, and genuine care.
My expertise includes:
- First-time homebuyer programs and down payment assistance
- Mortgage qualification and financing strategies
- Overcoming common challenges faced by first-time buyers
- Education-focused approach that empowers clients to make confident decisions
"When people are going through one of the largest transactions of their life, they need someone on their team who truly cares and will assist them with navigating the process with compassion and diligence. I don't see clients as deals—I see them as people embarking on an important journey."
Sir Ashley Harrison
New Construction & Investment Specialist | Non-Practicing Attorney | Luxury Home Seller
My journey in real estate began in 2010 during the financial crisis, working on litigation against major banks. As both a licensed attorney and seasoned investor, I bring unparalleled insight into the legal, financial, and strategic aspects of real estate.
Over the past eight years, I've sold over $80 million in real estate, with a primary focus on new construction sales. My diverse background—from foreclosure advocacy to real estate investment to new home sales—gives me a 360-degree view of the market that few agents possess.
My expertise includes:
- New construction and builder relationships across North and South Carolina
- Real estate investment analysis and ROI projections
- Relocation services and move-up buyer strategies
- Legal insights from years of practice in real estate law
- Investment property acquisition and private money strategies
"Having experienced real estate from every angle—legal, investment, and sales—I understand what's possible and what's not. I speak the language of investors, contractors, and builders, which allows me to negotiate effectively and guide clients to smart decisions backed by real numbers and experience."
Our Combined Expertise
Together, we've experienced virtually every scenario in real estate:
- •First-time buyers finding their dream homes
- •Investors analyzing potential returns
- •Families relocating to Charlotte from across the country
- •Move-up buyers seeking their forever homes
- •New construction purchases with builder negotiations
- •Complex financing situations requiring creative solutions
- •Legal challenges and advocacy for client protection
This breadth of experience means that no matter what situation you're facing, we've likely navigated it before—and we know how to guide you through it with steadiness and confidence.
Why Charlotte?
Charlotte isn't just where we work—it's where we've built our lives, raised our families, and continue to build our legacy. This city offers something truly special: the energy and opportunity of a major metropolitan area combined with Southern hospitality and genuine community.
Economic Growth
As a major banking hub and growing tech center, Charlotte attracts businesses and talent from across the country, creating dynamic opportunities and strong real estate fundamentals.
Quality of Life
From Lake Norman to the Blue Ridge Mountains, Charlotte offers outdoor recreation, professional sports, world-class dining, arts and culture, and a lifestyle that rivals any major city.
Diverse Neighborhoods
Whether you want urban lofts in Uptown, lakefront estates in Huntersville, family-friendly suburbs in Fort Mill, or charming communities in Matthews, the Charlotte metro has a place for every lifestyle and legacy.
Southern Charm
Despite rapid growth, Charlotte maintains its welcoming character. Neighbors still wave, communities come together, and newcomers quickly feel at home.
Lifestyle International Realty | The Firm
Élevé operates under Lifestyle International Realty | The Firm, a forward-thinking brokerage that empowers agents with the tools, training, and support needed to deliver exceptional client experiences.